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Dominick’s Simple Nutrition + Giveaway

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Dominick's, simple nutritionDo you have a hard time finding healthy, nutritious foods for your family? Dominick’s has come up with a program called Simple Nutrition.

Safeway


Dominick’s and Safeway stores will all have labels on their shelves now pointing out healthy, nutritious foods!

Here’s what you’ll find in our stores:

*Tags highlighting up to two key nutrient and ingredient benefits. Items featuring a nutrient benefit are first screened against our SimpleNutrition program criteria. Items that pass the criteria are further evaluated to determine whether they qualify for a SimpleNutrition benefit shelf tag.
*Nutrition benefit tags include Made with Whole Grains, Sodium Smart, Good Source of Fiber, Low in Fat, Good Source of Calcium and many more. You’ll also find products tagged with benefits such as Gluten Free and “Organic. Look for the green tags while you shop!
*Affordable choices with our Everyday Low Prices and Club Card Specials.

Not all items will qualify for a tag, though. They screen products to ensure they meet nutrition and ingredient criteria and then tag them with up to two key benefit messages.

Here’s how it works:
Generally, individual products tagged with a nutrition benefit message such as “Good Source of Fiber” or “Low in Fat” must first meet the following nutrition criteria*:
*Total Fat: 13 grams or less per serving
*Saturated Fat: 2 grams or less per serving
*Cholesterol: 60 milligrams or less per serving
*Sodium: 480 milligrams or less per serving for individual products; 600 milligrams or less for meal and main dish products
*Beneficial Nutrients: 10% Daily Value or more per serving for vitamin A, vitamin C, calcium, iron, protein or fiber
*Sugars: Most products contain limited amounts of sugars. Generally, a baseline amount of sugars is allowed to account for the sugars and carbohydrates found naturally in foods such as milk, grains, fruits and vegetables. Then, a formula is applied to “cap” the total amount of sugars allowed in a particular product category.

Safeway Simple Nutrition, Tags, labels

Photo Credit Baltimore Sun

Seems like a pretty neat idea!  There are 22 benefit messages included in the program encompassing two groups of messages: those that meet lifestyle or dietary needs and those that meet specific nutrition or ingredient criteria.

*4 benefit messages for lifestyle/dietary needs: Gluten Free, Organic, Natural and Calorie Smart
*18 benefit messages with specific nutrition or ingredient criteria: Sugar Free, Made with Whole Grains, Good Source of Fiber, Sodium Smart, Fat Free, Low Saturated Fat, Low Fat, Good Source of Calcium, Good Source of Vitamin C, Good Source of Vitamin A, Good Source of Iron, 0 Grams Trans Fat, 100% Juice, Low Cholesterol, Good Source of Antioxidants, Good Source of Potassium, Good Source of Folate, Lean Protein

Win It:

One of my lucky readers will win a $25 gift card to shop at Dominick’s or Safeway and check out these new labels!

Mandatory Entry

Visit Dominick’s Simple Nutrition and tell me what nutrition label you’ll be on the lookout for

Extra Entries

  • Like Frosted Fingers on Facebook
  • Follow Frosted Fingers on Twitter
  • Follow Dominick’s on Twitter
  • Like Dominick’s on Facebook
  • Follow Safeway on Twitter
  • Like Safeway on Facebook
  • Tweet about this contest once every 24 hrs. Please include @frostedfingers and @Dominicks. You can use the tweet button on this post.

Giveaway is open to US readers only. It will close 3/28/11. A big thank you to DEI Worldwide and Dominick’s for giving a gift certificate to the winner. Winner will be selected by the And The Winner Is plugin. Winner will be posted here on Frosted Fingers and notified by email. Winner will have 48 hours to claim the prize.  I received a gift card as a thank you for participating in this program. All opinions are my own.

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Reader Interactions

Comments

  34. I follow @frostedfingers on Twitter – I’m @AmberGoo

    I noticed that you’re in Chicago – have you ever thought about hosting some sort of meetup for your local fans?? I think it would be so fun and I’d definitely come out!

  51. I’ll be on the lookout for Good Source of Fiber label.
    Thanks for the giveaway!
    eswright18 at gmail dot com

  60. I don’t usually check nutrition labels. We buy what we want to eat and are more concerned about activity level. I do buy only 100% juice and prefer products made with real butter.

  63. I’d be looking for the “Made with Whole Grains” – label. First ingredient must be a whole grain. If the first ingredient is water, the second ingredient must be a whole grain.

  77. I’ll be on the looking for Calorie Smart, Organic and Natural. Thanks for the chance! 🙂

  113. Gluten Free. I don’t have Celiac disease, but I’ve heard it’s better for you anyway

  126. I’ll be on the lookout for Good Source of Antioxidants, and Good source of Folate
    aigcanada7 {at} hotmail (dot) com

  139. I’ll be on the lookout for Good “Source of Fiber”
    mandalarctic at gmail dot com

  162. I like you on Facebook under the name of Carol Anderson. I use the following (valid) e-mail ONLY for Facebook entries: Digicats {at} sbcglobal {dot} net
    My regular e-mail is: Digicat {at} sbcglobal {dot} net

  163. I like Dominick’s on Facebook under the name of Carol Anderson. I use the following (valid) e-mail ONLY for Facebook entries:
    Digicats {at} sbcglobal {dot} net
    My regular e-mail is: Digicat {at} sbcglobal {dot} net

  165. I like Safeway on Facebook under the name of Carol Anderson. I use the following (valid) e-mail ONLY for Facebook entries: Digicats {at} sbcglobal {dot} net
    My regular e-mail is: Digicat {at} sbcglobal {dot} net

  183. I look out for “Sodium Smart.” I love it because it makes shopping a little bit easier for healthy foods.