Tomorrow, January 11, 2011 I will be at Union Station in Downtown Chicago for a special event with Special K! While we are there we will be focusing on what you will gain by losing weight this year. Will it be confidence, self-pride, spunk, the ability to play with your children? Special K wants you to focus on what you’ll GAIN this year while you lose.
This should be a fun event. So come and join me!
For many women, the start of the New Year can herald daunting thoughts of weight loss. A new Special K® brand marketing campaign encourages women to rethink their resolutions and imagine what they will gain when they achieve weight-management goals in the New Year, rather than focus on numbers on the scale.
Rather than a number, the larger-than-life scale will provide an inspirational word or phrase that encompasses the emotional benefit of achieving a goal. Will it be new-found confidence, courage, sass, or pride in themselves and their accomplishments? People will also be able to interact with the campaign on SpecialK.com and at the Special K® brand Facebook page. Attendees will also receive coupon books, samples of Special K® cereal and snacks and t-shirts while supplies last.
Why: Resolutions most often focus on weight management, and the sacrifice that comes with that goal. This year, the Special K® brand wants women to focus not on what they have to lose, but rather what they have to gain. Self-confidence, pride, a more balanced life; Special K® wants to know what you want to gain this year.
251 North Clinton Street
Chicago, IL 60606
Tuesday, January 11, 2010
Time: 3-6 p.m. CST
If you’re trying to lose weight this year, what are your goals?
I would love to lose at least 30 lbs this year. That won’t be my goal weight but I’ll feel really good about myself there. I hope to gain the ability to play more with my kids, more self-confidence and the ability to fit into regular sized clothes!
Disclosure: I am being compensated for participating in this assignment. All opinions are mine. Post image courtesy of Special K.