You may remember I posted about having lunch at Mimi’s Cafe for the Go Red for Women event. I just wanted to give you a little update. Mimi’s raised $181,864, topping its year-one goal by 20%! I’m so glad that I got to be part of that total! I’m including the press release if you’d like to read more about it.
MIMI’S CAFE® TOPS GOAL FOR GO RED FOR WOMEN MOVEMENT
More than $180,000 raised in 29 days
In February, Mimi’s Cafe launched a national awareness and fundraising drive as the first restaurant to support the AHA’s Go Red For Women movement on a national scale. Thanks to the heartfelt support of guests, staff, friends and supporters, Mimi’s® raised $181,864, topping its year-one goal by 20%. Go Red For Women’s mission is to uncover the truth about women and heart disease and empower them to lead heart-healthy lives.
“We couldn’t be more appreciative of the generosity of our guests and our teammates in making our first campaign for Go Red a success,” explains Mark Mears, Mimi’s President and Chief Concept Officer. “The bottom line is Mimi’s Cares, and our guests often are first in line to support causes they care deeply about. The AHA’s Go Red For Women is making a difference in our lives.”
Throughout the month, Mimi’s guests in 145 locations had the opportunity to display a red heart-shaped tribute card on an iconic red dress display with a $1 donation. With a $5 donation, they also received a red dress lapel pin with 100% of all donations going to the American Heart Association.
ABOUT MIMI’S CAFE
Mimi’s Cafe, a French-inspired casual dining restaurant, has 145 locations in 24 states as of the end of the third fiscal quarter (Jan. 27, 2012). Mimi’s Cafe is a unit wholly owned by Bob Evans Farms, Inc., a publicly traded company (NASDAQ: BOBE), known and loved for its delicious breakfast, lunch and dinner menus, friendly service and charming, stylish décor.
ABOUT GO RED FOR WOMEN
Go Red For Women is the American Heart Association’s national movement, created by women, for women, dedicated to uncovering the truth about women and heart disease: heart disease can kill you or a woman you love. With more women dying of cardiovascular disease than all forms of cancer combined, we are committed to fighting this No. 1 killer that is preventable. For more information please visit GoRedForWomen.org or call 1-888-MY-HEART (1-888-694-3278). The American Heart Association’s Go Red For Women movement is nationally sponsored by Macy’s and Merck & Co., Inc, with additional support from our cause sponsors.
